Creating iOS apps begins with clarity about users, the app's purpose, and the scenario to address in the initial release. A thorough discovery phase helps define the MVP scope, select an appropriate architecture, and weed out features that seem impressive on paper but add little real value.

After the foundation is in place, attention turns to UI behaviour, performance, and stability across iPhone models and iOS releases. Uniform navigation patterns, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.